The Silk Road Task Force ensures that all Member States are duly represented and have the opportunity to provide input into the Programme. Recently, our route development activities have been focused on developing the Western Silk Road and the Maritime Silk Road. Secondly, with rich and authentic experiences already in place, we see UNWTO’s role not so much in reinventing available routes from anew, but in boosting best-practice examples already taking place across the Silk Road. As representatives of the tourism sector sufficiently know, “experiential travel”, the search for new experiences and destinations, is a global phenomenon on the rise, from which especially Silk Road destinations, who offer unique and untapped travel opportunities, can benefit from in the years to come. Indeed, the signal effect of these changes is the ever-increasing salience of aspiration as a motivator of our actions and behaviour. In terms of route development activities, two main ideas guide our work:įirst of all, globalization, urbanization, the rise of new industries, and the spread of English as a global lingua franca have influenced every sphere of life, including tourism. The concept of a Silk Road tourism project was first raised at UNWTO's General Assembly in Indonesia in 1993 By collaborating in areas of mutual interest, Silk Road Member States and private sector tourism stakeholders are in a unique position to create new opportunities and tourism initiatives capable of favouring sustained and healthy growth. Many important developments, in fields ranging from mathematics and philosophy to architecture and gastronomy, were only made possible thanks to the intrepidness of pioneers eager to explore and overcome man-made boundaries and natural determinants.In present time, and building upon a natural and cultural wealth spanning thousands of years, the World Tourism Organization (UNWTO) is in a position to revive and give a new significance to a route capable of transforming the way we think about and relate to travel. Indeed, the myriad of interconnected routes served as a vehicle for the fruitful exchange of arts, religion, cultures, ideas and technology. The Silk Road, commonly known as the first global trade route in history, had a scope and importance far greater than the simple exchange of goods.
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